Articles

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  Relationship between consumer acquisition efforts and consumer loyalty

  Jagwinder Singh,  Shivani Saini

  • PDF (EN)

  11 Nov 2016

  5(1):1-31
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  The Buddhist perspective of continual improvement

  T. Jayawardane,  A. C. De Alwis

  • PDF (EN)

  11 Nov 2016

  5(1):32-46
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  Impact of brand personality determinants towards purchasing intention: a study on branded umbrella products in Sri Lanka

  Mohamed Riyas,  H. M. R. P. Herath

  • PDF (EN)

  11 Nov 2016

  5(1):47-57
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  Influence of working capital metrics on profitability: a critical examination on Indian manufacturing sector

  M. Aravind

  • PDF (EN)

  11 Nov 2016

  5(1):58-80
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  Customer based brand equity for empowering Sri Lanka as a tourism destination: with special reference to tea tourism

  K. C. Koththagoda,  S. C. Thushara

  • PDF (EN)

  11 Nov 2016

  5(1):81-95
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  Impact of internal governance on creating entrepreneurial universities: a study based on Sri Lankan universities

  L. N. S. Perera,  S. A. C. L. Senarath

  • PDF (EN)

  11 Nov 2016

  5(1):96-112